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A new luxury fragrance with a unique digital campaign.
March 25, 2021
By: Charlie Sternberg
Associate Editor
German luxury fashion house MCM has launched a new signature fragrance accompanied by a global communications campaign entitled Travel Beyond. The campaign features the first-ever beauty commercial leveraging virtual production and filmmaking using technology from the gaming world, namely Epic Games’ Unreal Engine. The campaign and fragrance capture the essence of travel, including a journey inspired by the ingredients: vibrant raspberry and jasmine are refined with clean woods and sheer Ambro...
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